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WordPress custom permalink structure for best seo

In the default setting WordPress generates very SEO unfriendly and unmemorable URL strings like this: “”.The best SEO permalink structure is to have your post name/post title  in the URL.

Which is this the best SEO wordpress permalink structure compares to the other structures?

Permalink structure that allows you to have more keywords loaded into the URL of your post.The url with post name going to be a fairly effective URL string for most purposes.For SEO reasons the numeric option is really no better than the default setting. The day and name and month and name settings build URL strings with numbers representing years, months, and days  as the case may be followed by the web page title separated with hyphens.

How to activate custom permalink structure containing only post name.

To employ just the postname without any years, dates, or months in the URL you have to make an entry in the custom box: %postname%/or %postname%.

The presence or absence of the trailing “/” will appear in your final permalinks the choice is up to you.This custom permalink will take your Page or Post titled “Best wordpress permalink structure” and make a permalink

That’s going to be effective URL for most seo purposes. Also keep this in mind when you designate a %postname%/ permalink you still retain the ability to manually change the permalink in the edit window,the %postname%/ permalink simply supplies a convenient URL friendly version of your Post name in an editable box.

Activating permalinks on your WordPress site.

To access the permalinks menu log in to your WordPress dashboard and look into the “Settings” menu. The permalinks menu will look like the following screenshot. The screenshot below offers a view of the WordPress permalinks menu showing the simple but effective “postname” custom permalink.

wordpress permalink structure

Should we select the year and month based permalinks that WordPress offers?

The reason that WordPress offers the date-based options is that it brings a small performance benefit. If you use the %postname%/ structure shown above without any numeric field, such as year or month or Post ID  it takes more time for WordPress to distinguish between Post URLs and Page URLs.

To compensate WordPress stores a lot of extra information in its database. As the page count gets high  some sites can experience problems. Sites under 1,000 pages need not worry about this performance issue.

If performance is not a concern for you,you can use the simple %postname%/ custom structure shown in the screenshot above. If you want peak server performance use %post_id%/%postname%/ or %year%/%postname%/ as your permalink structure.

And remember if you change your permalink structure after your site is already indexed by search engines the URLs will change which will force search engines to re crawl your entire site. This can loose rankings.You need to pick one permalink structure early in your design and stick with it. If you are ever forced to move the location of your Pages or Posts within WordPress, you can accomplish it with a redirection plugin with either the Redirect plugin or the Redirection plugins. Both plugins allow you to designate a new location for pages that you have moved.


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